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I begynnelsen av ett digitalt kretslopp: En studie om att lansera och kommunicera en digital tjänst
Andersson, Maja
Linnaeus University, School of Business and Economics, Department of Marketing.
Blomgren, Åsa
Linnaeus University, School of Business and Economics, Department of Marketing.
2018 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2018. , p. 60
Keywords [en]
Launch; Gamification; Digital Service; Communication; Interest; Continuity
Keywords [sv]
Lansering; Gamification; Digital tjänst; Kommunikation; Intresse; Kontinuitet
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:lnu:diva-74750
OAI: oai:DiVA.org:lnu-74750
DiVA, id:
diva2:1211425
Subject / course
Business Administration - Marketing
Educational program
Business Administration and Economics Programme, specialization in Marketing, 180 credits
Supervisors
Björling, Max Mikael
Linnaeus University, School of Business and Economics, Department of Marketing.
Examiners
Tidåsen, Christine
Linnaeus University, School of Business and Economics, Department of Marketing.
Available from:
2018-06-19
Created:
2018-05-30
Last updated:
2024-06-19
Bibliographically approved
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Business Administration
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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text
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html
text
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