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Determinants and outcomes of brand hate: an anti-brand community perpective on strong negative brand emotions
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0002-1540-2657
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0003-3325-1482
University of Porto, Portugal.
Lusíada University, Portugal.
2018 (English)In: Presented at the 47th EMAC Annual Conference: People make marketing, Glasgow, UK, May 29-June 1, 2018, 2018Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2018.
Keywords [en]
Brand hate, Negative brand emotions, Anti-brand communities
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-74759OAI: oai:DiVA.org:lnu-74759DiVA, id: diva2:1211561
Conference
47th EMAC Annual Conference: People make marketing, Glasgow, UK, May 29-June 1, 2018
Available from: 2018-05-31 Created: 2018-05-31 Last updated: 2019-10-07Bibliographically approved

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Rodrigues, ClarindaAnisimova, Tatiana

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
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  • en-US
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