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DETERMINANTS AND OUTCOMES OF BRAND HATE: AN ANTI-BRAND COMMUNITY PERPECTIVE ON STRONG NEGATIVE BRAND EMOTIONS
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0002-1540-2657
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0003-3325-1482
University of Porto, Portugal.
Lusíada University, Portugal.
2018 (English)Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2018.
Keywords [en]
brand hate, negative brand emotions, anti-brand communities
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-74759OAI: oai:DiVA.org:lnu-74759DiVA, id: diva2:1211561
Conference
47th EMAC Annual Conference
Available from: 2018-05-31 Created: 2018-05-31 Last updated: 2019-02-26

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Rodrigues, ClarindaAnisimova, Tatiana

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf