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DETERMINANTS AND OUTCOMES OF BRAND HATE: AN ANTI-BRAND COMMUNITY PERPECTIVE ON STRONG NEGATIVE BRAND EMOTIONS
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
(University of Porto, Portugal)
(Lusíada University, Portugal)
2018 (English)Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2018.
Keywords [en]
brand hate, negative brand emotions, anti-brand communities
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-74759OAI: oai:DiVA.org:lnu-74759DiVA, id: diva2:1211561
Conference
47th EMAC Annual Conference
Available from: 2018-05-31 Created: 2018-05-31 Last updated: 2018-05-31

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Total: 10 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf