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Ungdomars motiv till deras användande av Youtube: En kvalitativ intervjustudie utifrån Uses and gratifications teori
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study was to examine how and why teenagers use Youtube and what they get out from using it. Youtube gives the viewer a lot of different genres to choose between and even more videos to watch which makes the platform very interesting to investigate. We used a qualitative method and interviewed eight Swedish teenagers between the ages of 15 to 19.

To reach a result and answer our two research questions we used Uses and gratifiations theory and previous research to come up with different needs and motives for using Youtube. With Uses and gratifications theory we were able to obtain four needs and twelwe motives. The result showed that the respondents in this study watched Youtube mainly because of four reasons, to learn new things, the pursuit of belonging, daydream and their active use.

Place, publisher, year, edition, pages
2018. , p. 44
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-74772OAI: oai:DiVA.org:lnu-74772DiVA, id: diva2:1211668
Subject / course
Media and Communications Science
Supervisors
Examiners
Available from: 2018-06-07 Created: 2018-05-31 Last updated: 2018-07-05Bibliographically approved

Open Access in DiVA

Ungdomars motiv till deras användande av Youtube(768 kB)18 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf