lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Circular business model – Access based car service: A Quantitative Study from customers´ perspective
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2018 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study develops the knowledge and understanding of Circular Business Model (CBM) from the consumers´ perspective in Sweden. It is of great importance, for the Swedish companies that are planning to establish collaborative consumption or move towards other CBMs, to understand how and what are the consumers´ attitudes, behaviour, and the level of purchase intention towards circular business models. Consumer behaviour regarding CBM is an undiscovered terrain with a very little research that has been done from customer’s perspective. In this study the Access Based Car (ABC) service is used as CBM service which sets the context for the research.

 

A quantitative approach was chosen. Based on the literature review and theoretical framework a proposed research model and 14 hypotheses were developed by using The Theory of Planned Behaviour and the New Ecological Paradigm. The questionnaires were sent to a sample of Swedish participants which resulted in receiving 317 complete responses with a response rate of 31%. The hypotheses were then tested by using multi-regression analysis, mediation analysis and MANOVA.

 

The study showed that the Swedish consumers´ purchase intention of ABC car service is positively influenced by their concern about the environment, their information of the ecological products, their willingness to pay premium and their attitude towards the CBM. Furthermore, it was found that Swedish individuals have positive attitudes towards ABC service with high purchase intention. Additionally, they are willing to pay premium for the service yet there is price sensitivity. The findings suggest that the best segment for this service would be the postgraduates and individuals between 26-35 years old. It is due to their higher earning power, awareness of ethical products, awareness of the environment and their willingness to pay premium. Such segments are present in larger cities, this can also be an important fact in product launches in such cities.

Place, publisher, year, edition, pages
2018. , p. 85
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-75332OAI: oai:DiVA.org:lnu-75332DiVA, id: diva2:1215062
Subject / course
Business Administration - Marketing
Educational program
Marketing, Master Programme, 60 credits
Supervisors
Examiners
Available from: 2018-06-11 Created: 2018-06-07 Last updated: 2018-06-11Bibliographically approved

Open Access in DiVA

Circular Business Model(1433 kB)69 downloads
File information
File name FULLTEXT01.pdfFile size 1433 kBChecksum SHA-512
3827641a1271b81fc454f1f52636fbfc9f0f956cfd9e4b4ff0b0761af474b39d5444d5486b92a606a7be6d4669a049d2209ead6a604fcd20639dc550705097ad
Type fulltextMimetype application/pdf

By organisation
Department of Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 69 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 207 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf