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The impact of Privacy concerns in the context of Big Data: A cross-cultural quantitative study of France and Bangladesh.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2018 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Background Big Data Analytics take place in almost every sector of new business world. Nowadays, banks are also adopting Big Data to handle the huge number of data that generate every day. Big Data helps banks to provide a fast, personalised service in a cost efficient way. On the other hand, Big Data has some privacy issues as it deals with a lot of data that can be decoded by third party. It is also the case in online banking as it is involved with personal and financial information. Privacy concerns also vary among different cultures.

PurposeThe purpose of this cross-cultural study is to investigate online privacy concerns in the context of Big Data

MethodologyA quantitative approach has been followed and data were collected through an online survey to understand the relations between variables.

ConclusionThe findings indicate that the relationship between the privacy concern and its antecedents differ between France and Bangladesh. Though for both countries, the desire upon transparency showed a significant positive relationship with online privacy concerns. Additionally, for both countries a high privacy concern will not conduct to lower consumer trust and consumer engagement in online baking. The findings involving moderator variables were not significant at al

Place, publisher, year, edition, pages
2018. , p. 77
Keywords [en]
Privacy Concern, Big Data, Online Banking, Trust, Engagement, Culture.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-75355OAI: oai:DiVA.org:lnu-75355DiVA, id: diva2:1215226
Subject / course
Business Administration - Marketing
Educational program
Marketing, Master Programme, 60 credits
Presentation
, Linnaeus University, Växjö (English)
Supervisors
Examiners
Available from: 2018-06-11 Created: 2018-06-07 Last updated: 2018-06-11Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf