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Expanding Business from Products to Digital Services: Value Dimensions of Digital Services Enabled by Embedded Technology
Halmstad University.ORCID iD: 0000-0003-4301-478x
2014 (English)In: Proceedings of the 8th Mediterranean Conference on Information Systems / [ed] Mola, L., Carugati, A., Kokkinaki, A., Pouloudi, N., 2014, p. Paper 12-Conference paper, Published paper (Refereed)
Abstract [en]

Manufacturing firms are now embedding digital technology into products with an aim to offer digital services to their customers. Digital services create opportunities for firms to add new value dimensions to their businesses as firms now can expand their businesses from tangible products to digital services. Existing research explains three value dimensions. ‘Value-in-exchange’ is traditionally followed by manufacturing firms where they determine monetary value for their products and exchange the value with customers. Recent research argues that ‘value-in-exchange’ is not customer centric and therefore to gain customer value, ‘value-in-use’ and ‘value-in-cocreation’ are necessary. With growing utilization of embedded digital technology in products, new digital services are rendered and new value dimensions are emanating. Existing research informs little about the value dimensions of digital services that result from the combination of digital technology and tangible products. Therefore, in this research, we seek answer to the question, ‘What are the value dimensions of digital services that are enabled by embedded digital technology in tangible products?’ A qualitative study has been conducted to investigate Remote Diagnostics Services (RDS) for vehicles. Along with the three known value dimensions, that is, value-in-exchange, value-in-use and value-incocreation, this research contributes to knowledge by showing two new value dimensions: ‘value-in-connectivity’ and ‘value-in-architecture’.

Place, publisher, year, edition, pages
2014. p. Paper 12-
Keywords [en]
Digital, Services, Value-in-use, Value-in-cocreation, Value-in-connectivity, Value-in-architecture
National Category
Information Systems
Research subject
Computer and Information Sciences Computer Science, Information Systems
Identifiers
URN: urn:nbn:se:lnu:diva-75403ISBN: 978-88-6787-273-2 OAI: oai:DiVA.org:lnu-75403DiVA, id: diva2:1215711
Conference
8th Mediterranean Conference on Information Systems (MCIS), Verona, Italy, September 3-5, 2014
Available from: 2018-06-08 Created: 2018-06-08 Last updated: 2018-06-11Bibliographically approved

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Chowdhury, Soumitra

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf