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The effect of the senses on consumers experience in clothing stores
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This research explores the sensory marketing and more specifically the effect of the senses on consumers experience in the clothing distribution sector. The purpose of this paper is to understand if all the senses have an effect on the customer experience in clothing stores. To do this a primary quantitative data has been collected through a questionnaire from clothing store customers to assess the effect of different senses on their consumer experiences. The results obtained by the analyzing of the questionnaire through regression analysis concluded that there are two senses that really stand out of the lot, firstly the smell then secondly the sight.

Place, publisher, year, edition, pages
2018. , p. 78
Keywords [en]
Sensorial marketing, Sensory marketing, Consumer experience, Senses, Sight, Hearing, Touch, Smell, Taste, Clothes store
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-75540OAI: oai:DiVA.org:lnu-75540DiVA, id: diva2:1216201
Subject / course
Business Administration - Marketing
Supervisors
Examiners
Available from: 2018-06-11 Created: 2018-06-11 Last updated: 2018-06-11Bibliographically approved

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fulltext(814 kB)16 downloads
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42ac25f8550dbacca25e6deacccbe5e00d4fa4d76e937c88522676d0daf5146a25d212b850254e48890c95b9198bc3ab3f11c4fb781e672027cd05b2441b016d
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf