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To Evaluate and Study the relationship between employees’ commitment and individual performance: A Quantitative Approach- Case Study of Kansai Paints
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2018 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Nowadays the companies want to make sure that they have strong resources that can face the rapid changes in the environment. One of the most important resources is human resources. The interest of the companies to have committed employees have been increased because there is a big difference between the performance of committed employees and the rest of the employees. Committed employees perform well in the organization and help the organization to grow and face the competitive environment. Based on this, this research aims to evaluate and study the relationship between organizational commitment and individual performance.To do this one of the Multinational corporation(MNC) is selected, this MNC is the Japanese company Kansai Paint who has one subsidiary in Pakistan. The theoretical model of this study was formulated based on one dependent variable which is the individual performance and three independent variables which are an affective commitment, continuance commitment and normative commitment.The data of the research was collected by questionnaires which sent to 100 employees on Kansai Paint in Pakistan, and SPSS testing was used to analyze the data. The finding of the study exposed that the affective commitment, continuance commitment and normative commitment have a positive impact on the individual performance. At the end of the research, the conclusion of the research was drawn and several of recommendations were developed.

Place, publisher, year, edition, pages
2018. , p. 75
Keywords [en]
Employees, organizational commitment, affective commitment, continuance commitment, normative commitment, individual performance, relationship, Kansai Paints, organization
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-75648OAI: oai:DiVA.org:lnu-75648DiVA, id: diva2:1216918
Subject / course
Business Administration - Marketing
Educational program
International Business Strategy, Master Programme 60 credits
Presentation
2018-05-28, Ny207, 08:30
Supervisors
Examiners
Available from: 2018-06-18 Created: 2018-06-12 Last updated: 2018-06-18Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf