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“If you don’t exist in media, you don’t exist politically”.: En kvalitativ studie om svenska ungdomsförbunds kommunikationsstrategier inför valåret 2018
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Previous research has been done in the field of Political Communication, aimed to show a deeper understanding of how social media affects the public opinion. Less studies have been made aimed to understand how youth federation communicates with potential voters. We are therefore interested in gaining a deeper understanding of what three Swedish youth federations publish on their Instagram accounts to attract potential voters during the early stages of the election year 2018. The aim of this report is to examine and analyze how three of the biggest youth federations in Sweden communicates with potential voters though the social media platform Instagram during the first three months of 2018. Through a qualitative image analysis supplemented by informant interviews, we have been able to study which communication strategies the youth federations used when they published pictures on Instagram during the limited period of January 1 until March 3, 2018. Our findings suggest that the variation of the published material depends on what political marketing orientation the federation belongs to. We hope that our study can contribute with useful understandings into further research.

Place, publisher, year, edition, pages
2018.
Keywords [en]
Political communication, political marketing, Instagram, mediatization, youth association, image analyze, informant interviews
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-76028OAI: oai:DiVA.org:lnu-76028DiVA, id: diva2:1219581
Subject / course
Media and Communications Science
Supervisors
Examiners
Available from: 2018-06-18 Created: 2018-06-16 Last updated: 2018-06-18Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf