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Your secret weapon to achieve E-Loyalty: A Quantitative Study On Antecedents Leading To E-loyalty
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

With the rise of e-commerce, more and more retailers switch the focus to online environment. In order to gain customers’ e-loyalty, e-retailers have to pay more attention to e-loyalty itself and its antecedents. To help practitioners and academicians better understand e-loyalty, theory of e-satisfaction, e-trust and perceived value were introduced in this thesis. A conceptual model was structured to further explain the relationships towards e-loyalty.

The purpose of this thesis is to explain the relationship of e-loyalty and its antecedents (e-satisfaction, e-trust and perceived value) and identify the strongest antecedent leading to e-loyalty.

Place, publisher, year, edition, pages
2018. , p. 64
Keywords [en]
E-commerce, E-retailing, E-retailer, E-loyalty, E-satisfaction, E-trust, Perceived value
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-76083OAI: oai:DiVA.org:lnu-76083DiVA, id: diva2:1219849
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Supervisors
Examiners
Available from: 2018-06-18 Created: 2018-06-18 Last updated: 2018-06-18Bibliographically approved

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fulltext(1045 kB)18 downloads
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File name FULLTEXT01.pdfFile size 1045 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Azizi, FarnoushWang, XiLu
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf