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Konsten att sammanfläta varumärkesidentitet och omnikanaler: En kvaltativ studie applicerat på modevarumärken
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The art of intertwining the Brand and Omni Channels : A Qualitative study Applied to fashion Brands (English)
Place, publisher, year, edition, pages
2018. , p. 72
Series
Linnaeus University studies in policingLinnaeus University studies in policing
Keywords [en]
Brand identity, Integrated marketing communications, Channels, Servicescape, Omnichannels, Digitalization, Mobile Device
Keywords [sv]
Varmärkesidentitet, Integrerad marknadsföringskommunikation, Kanaler, Servicelandskap, Omnikanaler, Digitaliseringen, Mobila enheter
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-76162OAI: oai:DiVA.org:lnu-76162DiVA, id: diva2:1220677
Subject / course
Business Administration - Marketing
Educational program
Business Administration and Economics Programme, specialization in Marketing, 180 credits
Presentation
2018-06-19, Kalmar, 10:35 (Swedish)
Supervisors
Examiners
Available from: 2018-06-29 Created: 2018-06-19 Last updated: 2018-06-29Bibliographically approved

Open Access in DiVA

fulltext(3876 kB)3 downloads
File information
File name FULLTEXT01.pdfFile size 3876 kBChecksum SHA-512
ac0bc51fdbf4d3f5e50fca70401254e9b3968838adcebcd309960901227ef44d18367ff9ccb4db0a3a5ab1652653ac1749e6d99c458510f01f7f563b45d71b4e
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf