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Guldkvinnorna visar vägen mot framtiden?: En kvantitativ innehållsanalys av Aftonbladets och Expressens sportbilagor under OS i Pyeongchang 2018.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism. (Medie- och kommunikationsvetenskap)
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism. (Medie- och kommunikationsvetenskap)
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this study was to examine how the two largest sports tabloids, Aftonbladet and Expressen, in Sweden represented the male and female Swedish athletes during the Olympic games in Pyeongchang 2018. Furthermore, the study examined how many male and female journalists covered the sport sections during the event and whether or not there were any differences between the tabloids. With agenda setting theory and hegemonic masculinity as our theoretical framework we conducted a quantitative content analysis on every news article revolving Swedish Olympic athletes during the Olympic period.

The results showed no significant difference between male and female athletes regarding the amount of coverage in the tabloids. However, other findings were made and showed that female athletes more often got associated with their families and partners while male athletes were associated with their coaches. The study also showed that the majority of journalists reporting from the Olympic games were male.

Place, publisher, year, edition, pages
2018. , p. 54
Keywords [en]
Gender, Olympic games, sports journalism, agenda setting, hegemonic masculinity, quantitative
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-76204OAI: oai:DiVA.org:lnu-76204DiVA, id: diva2:1221257
Subject / course
Media and Communications Science
Educational program
Media Management Programme, 180 credits
Supervisors
Examiners
Available from: 2018-06-20 Created: 2018-06-19 Last updated: 2018-07-04Bibliographically approved

Open Access in DiVA

Guldkvinnorna visar vägen mot framtiden?(865 kB)16 downloads
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Karlsson, Bror-EmilReijs, Caroline
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf