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Identifying market mobility barriers for wooden single-family house producers to enter the multifamily segment
Linnaeus University, Faculty of Technology, Department of Mechanical Engineering. (Industriell ekonomi, Industrial Engineering)
Linnaeus University, Faculty of Technology, Department of Mechanical Engineering.
Linnaeus University, Faculty of Technology, Department of Forestry and Wood Technology.
2018 (English)In: Social Influences, Forest Products Society, 2018Conference paper, Published paper (Refereed)
Abstract [en]

In the past decades, the housing shortage in Sweden accumulated to a level that led to acute problems for many people combined with continuously rising housing prices. The market for single-family houses, where wood dominates with 85 – 90 % of market share, is highly competitive with many companies offering relatively similar products or services. To serve the demand on that market, only 38 % of the existing companies were needed. One way to tackle the existing housing shortage, and to develop new business opportunities, could be to get more companies from the single-family house industry to produce multi-family houses. Current competence in prefabricated house production could be utilised, yet, other areas could act as barriers for these companies. The aim of this study is to identify potential market mobility barriers for Swedish companies currently producing wooden single-family houses to develop towards the construction of multi-family houses. This will be conducted by initial interviews with decision makers in those companies, combined with a survey-study covering companies within the industry. The results show that the main market mobility barriers are related to the strong market presence of traditional building materials, lack of knowledge by the market of wood as a suitable building material and the importance of governmental guidance and actions.

Place, publisher, year, edition, pages
Forest Products Society, 2018.
Keywords [en]
Wooden single-family houses, Market mobility barrier, Wooden multi-family houses, Industry analysis, Market development strategies.
National Category
Other Engineering and Technologies not elsewhere specified
Identifiers
URN: urn:nbn:se:lnu:diva-76230OAI: oai:DiVA.org:lnu-76230DiVA, id: diva2:1221529
Conference
Forest Products Society 72nd International Convention - Forest Products: Key To A Sustainable Future,June 11-14, 2018, Madison, USA.
Note

Ej belagd 180903

Available from: 2018-06-20 Created: 2018-06-20 Last updated: 2018-09-03Bibliographically approved

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Identifying market mobility barriers for wooden single-family house producers to enter the multi–family segment.(241 kB)18 downloads
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Type fulltextMimetype application/pdf

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Lindblad, FredrikSchauerte, TobiasJohansson, Jimmy

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf