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Hospitable Robots: Hoteliers' views on the emergence of non-human colleagues
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Robots have entered the tourism and hospitality industry as hotels are employing robots as staff to manage the operational work and bring a new twist to the hospitality sector. While robots start performing humans’ job in the area of guests’ service, there has been limited discussion about ethical aspects and moral perspectives within the hospitality context. Therefore, this thesis project examines the social phenomenon of non-human staff in the hotels. The goal of the study is to explore the hoteliers’ perspectives on robots in the hospitality industry.

The empirical data was collected through semi-structured interviews among twenty hotel workers in Sweden and Indonesia. The analysis shows that there are several ethical and moral adjustments for robots to be suitably working in the hotel and successfully executing specific tasks. The needs of possessing humans’ attributes and hospitality manner are also required for more personalized human-robot interaction. Therefore, this thesis project contributes to timely and significant discussions in tourism studies, and provides valuable foundation to both academics and business practitioners for future development of hospitable robots.

Place, publisher, year, edition, pages
2018. , p. 106
Keywords [en]
robots, hotel, technology, ethics, human-robot interaction, hospitality
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-76370OAI: oai:DiVA.org:lnu-76370DiVA, id: diva2:1223281
Educational program
Tourism and Sustainability, 120 credits
Supervisors
Examiners
Available from: 2018-06-28 Created: 2018-06-25 Last updated: 2018-06-28Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf