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CSR inom svenska fotbollsföreningar: Relationen till prestation och organisationsstruktur
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
2018 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
CSR within swedish football clubs : The relation to performance and organizational structure (English)
Abstract [sv]

Bakgrund & problem: CSR, Corporate Social Responsibility, är sedan länge ett väl utforskat område, både i Sverige och internationellt, där många tidigare studier behandlar dess koppling till finansiell prestation, framförallt inom stora företag. Ett område som är relativt outforskat är CSR inom idrottsvärlden och vidare inom fotboll, framförallt ur en svensk kontext. I vilken utsträckning engagerar sig svenska fotbollsföreningar i CSR-relaterade aktiviteter och vilken effekt har det för deras prestation?

Syfte: Syftet med studien är att testa och förklara CSR-engagemangs påverkan på svenska fotbollsföreningars HR- och sociala prestation samt om organisationsstruktur i termer av formaliserings-, centraliserings- och komplexitetsgrad påverkar detta samband. Vidare är det praktiska syftet att bidra med vägledning för hur svenska fotbollsföreningar kan arbeta med CSR-engagemang för att uppnå en högre prestation. Avsikten är att belysa och förklara kopplingarna mellan CSR-engagemang, prestation och organisationsstruktur och på så sätt fylla det gap som existerar inom forskningsområdet.

Metod: Studien utgår från en kvantitativ forskningsstrategi med en deduktiv forskningsansats och tvärsnittsdesign. Insamlande av data har skett genom utskick av en enkät och studiens urval består av 223 fotbollsföreningar från Allsvenskan till Division 2.

Slutsatser: Studiens resultat visar tydligt att CSR-engagemang påverkar såväl HR- som social prestation positivt inom svenska fotbollsföreningar. Vidare tyder resultatet på att organisationsstruktur i termer av formaliserings- och centraliseringsgrad samt komplexitet hierarki inte påverkar detta samband. Däremot finns det, trots viss osäkerhet i resultaten, en påverkan av komplexitet socialt kapital i relationen mellan CSR-engagemang och HR- prestation.

Abstract [en]

Background & problem: CSR, Corporate Social Responsibility, is since long ago a well explored area, both in Sweden and internationally, where many previous studies deal with the connection to financial performance, especially in large companies. An area which is relatively unexplored is CSR within the sports industry and further on within football, especially from a swedish context. To which extent do swedish football clubs engage in CSR-related activities and what effect does it have on their performance?

Purpose: The purpose of the thesis is to test and explain the impact of CSR-engagement onswedish football clubs’ HR- and social performance and if organizational structure in terms of formalization, centralization and complexity affects this relationship. Furthermore, the practical purpose is to contribute with guidance on how swedish football clubs can work with CSR- engagement in order to accomplish a higher performance. The intent is to highlight and explain the connections between CSR-engagement, performance and organizational structure and thus fill the gap that exists within the research area.

Method: The thesis is based on a quantitative research strategy with a deductive research approach and cross-sectional design. Data collection has been done by sending out a survey and the selection of the thesis consists of 223 football clubs from Allsvenskan to Division 2.

Conclusions: The result of the study clearly shows that CSR-engagement positively affects both HR- and social performance in Swedish football clubs. Furthermore, the result indicates that organizational structure in terms of formalization, centralization and complexity hierarchy does not affect this relationship. However, despite some uncertainty in the results, there is an impact of complexity social capital in the relationship between CSR-engagement and HR- performance.

Place, publisher, year, edition, pages
2018. , p. 159
Keywords [en]
CSR, CSR-engagement, performance, HR-performance, social performance, organizational structure, formalization, centralization, complexity, strategy, stakeholder theory, legitimacy theory, contingency theory, signalling theory
Keywords [sv]
CSR, CSR-engagemang, prestation, HR-prestation, social prestation, organisationsstruktur, formalisering, centralisering, komplexitet, strategi, intressentteorin, legitimitetsteorin, contingency theory, signalteorin
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-76397OAI: oai:DiVA.org:lnu-76397DiVA, id: diva2:1223651
Subject / course
Business Administration - Management Accounting
Educational program
Business Administration and Economics Programme, 240 credits
Supervisors
Examiners
Available from: 2018-06-26 Created: 2018-06-25 Last updated: 2018-06-26Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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  • sv-SE
  • Other locale
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