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Three Business Plan Models to Help a Start-up with Strategic Analysis: Lessons from using SWOT, Porter’s Five Forces, and Price Equalizer to write a business plan
Linnaeus University, Faculty of Technology, Department of Informatics. SHA256 AB.
2018 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

This paper examines three models used for business plan analysis. These models highlight some of the most important questions of the business: What are my strengths and how do I compete? More importantly, it gives founders a systematic tool to approach the creation of strategy for their business. There are three business planning tools presented here: Porter’s Five Forces, SWOT, and Price Equalizer.

Place, publisher, year, edition, pages
2018. , p. 14
Keywords [en]
Business Plan, SWOT, Porter’s Five Forces, Price Equalizer
Keywords [sv]
Affärsplan, Digital Affärsutveckling
National Category
Information Systems
Identifiers
URN: urn:nbn:se:lnu:diva-76712OAI: oai:DiVA.org:lnu-76712DiVA, id: diva2:1231599
Subject / course
Informatics
Educational program
Information Logistics Master Programme, 60 credits
Presentation
2018-05-25, CIL, CIL, Ljungby, 10:50 (Swedish)
Supervisors
Examiners
Available from: 2018-07-09 Created: 2018-07-08 Last updated: 2018-07-09Bibliographically approved

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fulltext(431 kB)28 downloads
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985cafb8493dd9484e818c535503f277e799003927c1e53c859ba9361861ae7ffcadb8bea4116d1b724c89e4e5d09ccda94101c1d174da37fdcf831aee631175
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf