Sustaining competitive advantage: Turk Telekom 2015 (English)In: Strategic marketing: creating competitive advantage / [ed] Douglas C. West, John B. Ford & Essam Ibrahim, Oxford University Press, 2015, 3, p. 519-525Chapter in book (Refereed)

Abstract [en]

This case covers 'market scan/scenarios', 'internal analysis,' and 'strategic fit' from phase 1 of the marketing strategy blueprint (see Chapter 1, Figure 1.8). It primarily focuses on the question: 'Where are we now?'

Place, publisher, year, edition, pages

Oxford University Press, 2015, 3. p. 519-525

Keywords [en]

Turk Telekom, market strategy, market scan/scenarios, internal analysis, strategic fit

National Category

Other Engineering and Technologies

Research subject

Economy, Marketing

Identifiers

URN: urn:nbn:se:lnu:diva-77301ISBN: 9780199684090 (print)OAI: oai:DiVA.org:lnu-77301DiVA, id: diva2:1241415

Available from: 2018-08-23 Created: 2018-08-23 Last updated: 2025-02-18Bibliographically approved

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Ozturkcan, Selcen

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