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Sustaining competitive advantage: Turk Telekom
Istanbul Bilgi University, Turkey.ORCID iD: 0000-0003-2248-0802
Istanbul Bilgi University, Turkey.
2015 (English)In: Strategic marketing: creating competitive advantage / [ed] Douglas C. West, John B. Ford & Essam Ibrahim, Oxford University Press, 2015, 3, p. 519-525Chapter in book (Refereed)
Abstract [en]

This case covers 'market scan/scenarios', 'internal analysis,' and 'strategic fit' from phase 1 of the marketing strategy blueprint (see Chapter 1, Figure 1.8). It primarily focuses on the question: 'Where are we now?'

Place, publisher, year, edition, pages
Oxford University Press, 2015, 3. p. 519-525
Keywords [en]
Turk Telekom, market strategy, market scan/scenarios, internal analysis, strategic fit
National Category
Interaction Technologies
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-77301ISBN: 9780199684090 (print)OAI: oai:DiVA.org:lnu-77301DiVA, id: diva2:1241415
Available from: 2018-08-23 Created: 2018-08-23 Last updated: 2019-05-20Bibliographically approved

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Ozturkcan, Selcen

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Interaction Technologies

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf