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On-line reviews’ impact on trust building
Istanbul Bilgi University, Turkey.ORCID iD: 0000-0003-2248-0802
Istanbul Bilgi University, Turkey.
2014 (English)In: Global Conference on Business and Finance Proceedings: Volume 9, number 1, The Institute for business and finance research , 2014, Vol. 9, p. 350-360Conference paper, Published paper (Refereed)
Abstract [en]

An on-line consumer review, which is a popular form of consumer created information, is provided by previous consumers. It often includes information and recommendation. This novel type of the electronic word-of-mouth communication has recently been emerging as a crucial factor in trust building during on-line shopping. Our research investigates the influences of online consumer reviews impact on trust-building process with regard to quality‚ quantity, proportion of negative/positive on-line consumer reviews as well as consumers’ purchasing intentions. On-line questionnaire has been implemented to a convenience sample of 73 respondents. Our findings provide important managerial implications for better-informed etailing marketing strategy design.

Place, publisher, year, edition, pages
The Institute for business and finance research , 2014. Vol. 9, p. 350-360
Series
Global Conference on Business Finance proceedings, E-ISSN 1941-9589
Keywords [en]
on-line consumer review, trust building, e-retailing, on-line shopping
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-77303OAI: oai:DiVA.org:lnu-77303DiVA, id: diva2:1241417
Conference
Global Conference on Business and Finance, Honolulu, Hawaii, USA, January 6-9, 2014
Available from: 2018-08-23 Created: 2018-08-23 Last updated: 2019-05-20Bibliographically approved

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Ozturkcan, Selcen

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf