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Internalization, objectivation and externalization: formation of hyper-loyal brand communities
Özyeğin University, Turkey.ORCID iD: 0000-0003-2248-0802
2009 (English)In: Building brand loyalty: issues and perspectives / [ed] Kalai Selvan N., Hyderabad, India: Icfai University Press, 2009, p. 55-63Chapter in book (Refereed)
Place, publisher, year, edition, pages
Hyderabad, India: Icfai University Press, 2009. p. 55-63
National Category
Business Administration
Research subject
Economy, Business administration
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URN: urn:nbn:se:lnu:diva-77283ISBN: 8131422100 (print)ISBN: 9788131422106 (print)OAI: oai:DiVA.org:lnu-77283DiVA, id: diva2:1241439
Available from: 2018-08-23 Created: 2018-08-23 Last updated: 2019-05-21Bibliographically approved

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Ozturkcan, Selcen

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Business Administration

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