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Activating e-bank users: exploring the potential impact of e-atmospherics and experiential marketing
Sabanci University, Turkey.
Sabanci University, Turkey.ORCID iD: 0000-0003-2248-0802
2008 (English)In: Consumer behaviour / [ed] Jim Blythe, London: Delmar Cengage Learning, 2008Chapter in book (Other academic)
Abstract [en]

Secured bank was established as a private commercial bank in the mid 1950's with currently over $40 billion in assets. It is now the third largest bank in Turkey with over 10.2 millions customers, 489 branches, and 2000 ATMs. Since 1999, a call centre and an Internet transaction site are available using state-of-the art technology. Secured bank is the leader in foreign trade, financing 25% of Turkey's exports and 19% of its imports; cash management, custody and Internet banking and manages the fastest growing credit card loyalty reward program in Turkey. Secured bank has long been renowned for its services' innovation. The culture of innovation that enhances customer expectations is at the centre of both their business and marketing strategies. It was the first to offer multi-currency cash management, Internet and telephone banking, Shop & Miles (the first frequent flyer program credit card), Flexi Card (the first credit card in Europe to allow customers to create their ideal credit card, customized to their specific financial needs) and Minibank (an innovative banking program for kids).

Place, publisher, year, edition, pages
London: Delmar Cengage Learning, 2008.
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-77255ISBN: 9781844803811 (print)OAI: oai:DiVA.org:lnu-77255DiVA, id: diva2:1241463
Note

Case Study

Ej belagd 190911

Available from: 2018-08-23 Created: 2018-08-23 Last updated: 2019-09-11Bibliographically approved

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Ozturkcan, Selcen

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf