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Reassessing the impact of descriptive norms on charitable giving
Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.
Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.
Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.ORCID iD: 0000-0002-6456-5735
Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.ORCID iD: 0000-0001-6134-0058
2019 (English)In: International Journal of Nonprofit & Voluntary Sector Marketing, ISSN 1465-4520, E-ISSN 1479-103X, Vol. 24, no 1, p. 1-6, article id e1617Article in journal (Refereed) Published
Abstract [en]

The usefulness of conveying descriptive norms (“this is what most people do”) for prosocial purposes such as environmental conservation and charitable giving has recently been called into question. Two experiments (N = 748) evaluated the hypothesis that descriptive norms increase people's intentions to donate to charity. Overall, the results supported this hypothesis. Another aim was to examine the robustness of the local norm superiority effect that proposes that the local norms of one's immediate environment are superior to other descriptive norms (global and social identity norms). This hypothesis was not supported. The results suggest that differences between different types of norms are likely to be small.

Place, publisher, year, edition, pages
Wiley-Blackwell, 2019. Vol. 24, no 1, p. 1-6, article id e1617
National Category
Psychology (excluding Applied Psychology)
Research subject
Social Sciences, Psychology
Identifiers
URN: urn:nbn:se:lnu:diva-77848DOI: 10.1002/nvsm.1617ISI: 000458529200001Scopus ID: 2-s2.0-85061091090OAI: oai:DiVA.org:lnu-77848DiVA, id: diva2:1249347
Available from: 2018-09-19 Created: 2018-09-19 Last updated: 2019-08-29Bibliographically approved

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Lindersson, LindaCarlsson, RickardAgerström, Jens

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Lindersson, LindaGuntell, LindaCarlsson, RickardAgerström, Jens
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Psychology (excluding Applied Psychology)

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf