lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Reassessing the impact of descriptive norms on charitable giving
Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.
Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.
Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.ORCID iD: 0000-0002-6456-5735
Linnaeus University, Faculty of Health and Life Sciences, Department of Psychology.ORCID iD: 0000-0001-6134-0058
2019 (English)In: International Journal of Nonprofit & Voluntary Sector Marketing, ISSN 1465-4520, E-ISSN 1479-103X, Vol. 24, no 1, p. 1-6, article id e1617Article in journal (Refereed) Published
Abstract [en]

The usefulness of conveying descriptive norms (“this is what most people do”) for prosocial purposes such as environmental conservation and charitable giving has recently been called into question. Two experiments (N = 748) evaluated the hypothesis that descriptive norms increase people's intentions to donate to charity. Overall, the results supported this hypothesis. Another aim was to examine the robustness of the local norm superiority effect that proposes that the local norms of one's immediate environment are superior to other descriptive norms (global and social identity norms). This hypothesis was not supported. The results suggest that differences between different types of norms are likely to be small.

Place, publisher, year, edition, pages
Wiley-Blackwell, 2019. Vol. 24, no 1, p. 1-6, article id e1617
National Category
Psychology (excluding Applied Psychology)
Research subject
Social Sciences, Psychology
Identifiers
URN: urn:nbn:se:lnu:diva-77848DOI: 10.1002/nvsm.1617ISI: 000458529200001Scopus ID: 2-s2.0-85061091090OAI: oai:DiVA.org:lnu-77848DiVA, id: diva2:1249347
Available from: 2018-09-19 Created: 2018-09-19 Last updated: 2019-08-29Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records BETA

Lindersson, LindaCarlsson, RickardAgerström, Jens

Search in DiVA

By author/editor
Lindersson, LindaGuntell, LindaCarlsson, RickardAgerström, Jens
By organisation
Department of Psychology
In the same journal
International Journal of Nonprofit & Voluntary Sector Marketing
Psychology (excluding Applied Psychology)

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 56 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf