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The Destination Branding through Multisensory Experiences: Case Studies from Sweden
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0002-1540-2657
2018 (English)In: The Branding of Tourist Destinations: Theoretical and Empirical Insights / [ed] Mark Anthony Camilleri, Bingley: Emerald Group Publishing Limited, 2018, p. 61-82Chapter in book (Refereed)
Abstract [en]

This chapter examines the significance of multisensory experiences in the branding of the Swedish tourist destinations. Firstly, it provides a critical review of the relevant literature in the field of nation branding. It discusses about the tourism branding strategies that are intended to attract more visitors to Stockholm and in other areas in Sweden. Secondly, this contribution suggests that the destination marketers are engaging with tourists and are providing them with multisensory experiences to drive their emotional resonance for the Swedish destinations. Thirdly, it analyses how the ‘Swedishness’ could be expressed through the destinations’ attractions and from creative marketing campaigns. In conclusion the author provides four case studies on ‘The Swedish Number Campaign’, ‘ICEHOTEL’, ‘The ABBA Museum’ and ‘IKEA Museum’ to better explain how the Swedish destinations are providing the mentioned multisensory experiences to tourists.

Place, publisher, year, edition, pages
Bingley: Emerald Group Publishing Limited, 2018. p. 61-82
Keywords [en]
multisensory experiences, place branding, five senses
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-78148DOI: 10.1108/978-1-78769-373-920181004ISBN: 9781787693746 (print)ISBN: 978-1-78769-373-9 (electronic)ISBN: 978-1-78769-375-3 (electronic)OAI: oai:DiVA.org:lnu-78148DiVA, id: diva2:1253147
Available from: 2018-10-03 Created: 2018-10-03 Last updated: 2019-04-05Bibliographically approved

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Rodrigues, Clarinda

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf