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Who visits World Heritage?: A comparative analysis of three cultural sites
IMT Inst Adv Studies Lucca, Italy.ORCID iD: 0000-0002-0309-4511
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. Univ Canterbury, New Zealand;Univ Oulu, Finland;Univ Johannesburg, South Africa.ORCID iD: 0000-0002-7734-4587
2017 (English)In: Journal of Heritage Tourism, ISSN 1743-873X, E-ISSN 1747-6631, Vol. 12, no 1, p. 67-80Article in journal (Refereed) Published
Abstract [en]

Heritage tourism is a growing segment of the modern tourism industry, and several studies have been undertaken to identify the individuals who participate in this type of tourism. These have indicated that heritage tourists, generally, are middle class, middle age, and well educated. However, despite their iconic role, there has been relatively little attention paid to profile of visitors to World Heritage Sites. This study aims to better understand the demography of this specific tourism segment through the use of survey-based research at three geographically diverse World Heritage Sites: Independence Hall in the USA, Studenica Monastery in Serbia, and the Archaeological Site of Volubilis in Morocco. Through the use of descriptive statistics, several over-arching trends were noted among the three sites. World Heritage Site visitors were found to be very well educated, but they did not have any similarities in relation to age, income, or residence, which contrasts the "general" heritage tourist typology. However, there were several World Heritage specific trends. While this work is a snapshot of the three sites under study and thus is difficult to generalize, it provides the basis for more comprehensive demographic research on visitors to World Heritage Sites.

Place, publisher, year, edition, pages
Taylor & Francis, 2017. Vol. 12, no 1, p. 67-80
Keywords [en]
World heritage, heritage tourism, demographics, cultural heritage, market segmentation, cultural tourism
National Category
Economics and Business
Research subject
Tourism
Identifiers
URN: urn:nbn:se:lnu:diva-79219DOI: 10.1080/1743873X.2016.1151429ISI: 000443209200006Scopus ID: 2-s2.0-84981717379OAI: oai:DiVA.org:lnu-79219DiVA, id: diva2:1270858
Available from: 2018-12-14 Created: 2018-12-14 Last updated: 2019-08-29Bibliographically approved

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Hall, C. Michael

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CiteExportLink to record
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  • apa
  • harvard1
  • ieee
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  • en-US
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More languages
Output format
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