Archaeology is not only the disinterested study of the human past and its remains but also a way of making a positive impact on present society. Archaeology tells a variety of powerful stories about past and present and offers suggestive metaphors to contemporary society; archaeological methods and approaches can be applied to learn more about contemporary society and to trigger in people existential thoughts and emotions; archaeological expertise can be applied to help solve challenges in contemporary society. It is important for future generations of archaeologists to be aware of these dimensions and to explore and apply them critically in professional practice.