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"How come you are here?": Considering the context in research on travel decisions
University of St. Gallen, Switzerland.
University of St. Gallen, Switzerland. (Tourism)ORCID iD: 0000-0001-6942-2816
University of St. Gallen, Switzerland.
2019 (English)In: Journal of Travel Research, ISSN 0047-2875, E-ISSN 1552-6763, Vol. 58, no 2, p. 333-337Article in journal, Letter (Refereed) Published
Abstract [en]

Travel decision research still struggles to explain a large portion of the variance in travel choices. We argue that advances in this domain must originate from a shift in the kinds of questions we ask travelers to understand what triggers their decisions. The proposed shift from “Why did you . . . ?” to “How come . . . ?” changes the emphasis from retrospective sense giving to a contextual understanding of travel choice, focusing in particular on the constellations that produce actual travel behavior. This shift opens research avenues of a new theoretical and methodological nature and has fundamental implications for consumer research as well as destination marketing practices.

Place, publisher, year, edition, pages
Sage Publications, 2019. Vol. 58, no 2, p. 333-337
Keywords [en]
travel decision, decision context, decision heuristics, “how come?”, social embeddedness
National Category
Business Administration
Research subject
Tourism
Identifiers
URN: urn:nbn:se:lnu:diva-80634DOI: 10.1177/0047287517746017OAI: oai:DiVA.org:lnu-80634DiVA, id: diva2:1289697
Available from: 2019-02-18 Created: 2019-02-18 Last updated: 2019-05-16Bibliographically approved

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Reinhold, Stephan

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  • Other locale
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Output format
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