lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Exhibitor satisfaction in business-to-business trade shows: Understanding performance patterns from Vavra’s Importance Grid perspective
University of St. Gallen, Switzerland. (Institute of Marketing)
University of St. Gallen, Switzerland. (Tourism)ORCID iD: 0000-0001-6942-2816
University of St. Gallen, Switzerland. (Institute of Marketing)
2010 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Tradeshows are an essential instrument in the marketing of goods and services. Thus, the fair and tradeshow business has become a multi-billion dollar industry, in which trade fair organizers earn the biggest share of sales with exhibitors, paying fees for exhibition services. In order to increase service quality on trade shows, trade fair organizers strive for achieving a high level of exhibitor satisfaction. Despite its major importance for the fair and tradeshow industry, instruments to poll exhibitors satisfaction remain very basic. This research focuses on exhibitor satisfaction in a business-to-business context. The paper contributes to the field of trade show research by (1) exploring relevant issues of exhibitor satisfaction, (2) developing a measurement approach, (3) collecting data from a number of 362 exhibitors in business-to-business trade shows and 404 exhibitors in business-to-consumer fairs, and finally (4) omparing results upon the Vavra's importance grid.

Place, publisher, year, edition, pages
Brussels: European Marketing Academy , 2010.
Keywords [en]
public and industrial fairs and exhibitions, business-to-business service markets, explicit and implicit importance, requirements
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-80623OAI: oai:DiVA.org:lnu-80623DiVA, id: diva2:1289786
Conference
39th European Marketing Academy (EMAC) Annual Conference
Available from: 2019-02-19 Created: 2019-02-19 Last updated: 2019-05-14Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records BETA

Reinhold, Stephan

Search in DiVA

By author/editor
Reinhold, Stephan
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf