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Intention to use Uber in developing markets: a case of South Africa and India
Jönköping University, Sweden.
Linnaeus University, School of Business and Economics, Department of Marketing.
Middle Tennessee State University, USA.
2018 (English)In: 9th EMAC Regional Conference: Marketing Challenges, Innovations and Trends in Emerging Markets / [ed] Jarolím Antal & Petr Král, Prague: Oeconomica Publishing House , 2018Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Prague: Oeconomica Publishing House , 2018.
Keywords [en]
Uber, India, South Africa, Consumer behavior, TAM
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-82059ISBN: 9788024522791 (print)ISBN: 8024522799 (print)OAI: oai:DiVA.org:lnu-82059DiVA, id: diva2:1305952
Conference
9th EMAC Regional Conference, Prague, Czech Republic, September 12-14, 2018
Available from: 2019-04-20 Created: 2019-04-20 Last updated: 2019-11-04Bibliographically approved

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Billore, Soniya

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
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  • nn-NB
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  • Other locale
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Output format
  • html
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