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Internationalization of SMEs and market orientation: a study of customer knowledge, networks and cultural knowledge
Linnaeus University, School of Business and Economics, Department of Marketing.
IMED, Pune.
2019 (English)In: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 6Article in journal (Refereed) In press
Abstract [en]

This paper aims to study the context of market orientation and the importance of customer knowledge, networking and cultural knowledge as components that contribute to market orientation and subsequently impact the internationalization of firms. The paper extends current understanding of market orientation through a study in the context of developing economies.

Place, publisher, year, edition, pages
Bingley, West Yorkshire: Emerald Group Publishing Limited, 2019. Vol. 6
Keywords [en]
Marketing orientation, Internationalisation, Customer knowledge, Cultural knowledge, India, Sweden
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-82327OAI: oai:DiVA.org:lnu-82327DiVA, id: diva2:1307611
Available from: 2019-04-29 Created: 2019-04-29 Last updated: 2019-09-12

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Billore, Soniya

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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