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Better Passing Waste: First Step to Cultivate Pro-environmental Behaviour for Chinese Individuals
Linnaeus University, Faculty of Arts and Humanities, Department of Design.
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis [Artistic work]
Abstract [en]

With the economy developing in China, there is an intense struggle between industrial development and environmental sustainability where improving the individuals’ performance upon waste disposal is one of the crucial aspirations. The main concern for the Chinese government to address the phenomenon is to cultivate the individuals’ habits to classify domestic waste. Although this is a complicated field involved in long-term behaviour change, the author believes that small attempts can gradually affect the people and finally make a big difference. For a stronger impact in society, the Chinese Post-90sgenerationwas selected to be the pilots for this project outcome. To seek for the potential opportunities, the research was conducted to understanding how they view the phenomenon and what are their perceptions and expectations. Social-demographic factors, external factors, and internal factors of recycling and pro-environmental behaviour were all evaluated by the respondents for determining the most influencing factors for waste classification. Moreover, their response towards purchasing factors and preferred ideas helped target the top three among the six concept proposals generated from mind mapping. The opinions and feedback from the individuals and two recycling companies in China and Sweden instructed the concept selection. The final concept was outlined in a plan which is named “Restart” for further implementation. The “Restart” means to restart the waste’s life and restart people’s lifestyles, which will bring life into a new journey. The “Restart” Plan visualized how the social actors are involved and supervised by each other for the effort put into practice. This enables the surrounding actors to facilitate the individuals’journey for dispose of the waste, which in return connects the individuals more close to other actors for further development. Since the concept developed is a universal service, it can be adapted for all the generations.

Place, publisher, year, edition, pages
2019. , p. 93
Keywords [en]
Chinese Context, Pro-environmental Behaviour (PEB), Behaviour Change, Waste Classification, Service Design
National Category
Design Other Earth and Related Environmental Sciences Social Anthropology Public Administration Studies
Identifiers
URN: urn:nbn:se:lnu:diva-85748OAI: oai:DiVA.org:lnu-85748DiVA, id: diva2:1328730
Subject / course
Design
Educational program
Innovation through Business, Engineering and Design - specialisation design, Master Programme, 120 credits
Presentation
2019-05-29, Room N2040, N House, Georg Lückligs väg, 352 52 Växjö, Sweden, Växjö, 14:30 (English)
Supervisors
Examiners
Available from: 2019-07-19 Created: 2019-06-23 Last updated: 2019-07-19Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf