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Banking and financial sector in the cloud: knowledge, quality and innovation management
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0002-3055-1108
Linnaeus University, School of Business and Economics, Department of Marketing.
2016 (English)In: Cloud systems in supply chains / [ed] Fawzy Soliman, Palgrave Macmillan, 2016, p. 178-194Chapter in book (Other academic)
Abstract [en]

One view of Customer Relationship Management (CRM) is the utilization of customer-related information or knowledge to deliver relevant products or services to customers (Zineldin, 2000). The success of relationship management depends on the collection and analysis of customer knowledge, data and information to be used for developing highly personalized bank service offerings.

Place, publisher, year, edition, pages
Palgrave Macmillan, 2016. p. 178-194
Keywords [en]
Cloud Computing, Knowledge Management, Financial Institution, Customer Relationship Management, Service Development
National Category
Economics and Business
Research subject
Economy, Business Informatics
Identifiers
URN: urn:nbn:se:lnu:diva-87358DOI: 10.1057/9781137324245_11Scopus ID: 2-s2.0-84978352285ISBN: 9781137324245 (electronic)ISBN: 9781349672981 (print)OAI: oai:DiVA.org:lnu-87358DiVA, id: diva2:1341851
Available from: 2019-08-12 Created: 2019-08-12 Last updated: 2019-09-09Bibliographically approved

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Zineldin, MosadVasicheva, Valentina

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  • Other locale
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