Internationally, WADA, NADOs, and different public health organizations conduct fairly comprehensive antidoping measures. As a consequence, numerous ‘new’ ways to learn about and access these types of drugs have emerged. Different internet communities, for example, have become part of a new self-help culture in which mostly men, can anonymously approach these substances. But times are changing and women are increasingly engaging in drug using practices. Using a netnographic approach, the aim of this study is to describe and analyse how female users of performance and image enhancing drugs (PIED) approach, understand and negotiate their use, and relate it to existing preventative measures. The study will focus on an online community called Flashback, and adopts a constructionist approach, investigating how particular subject positions (identities) and drug use strategies are created within a specific ‘community of practice’. The results show that there is an increasing amount of knowledge that not only targets but is also developed by and for women concerning PIED use. Female users are gradually becoming more integrated into the online doping community. A changing doping demography and the online offer of PEIDs will be a great challenge in the development of future supranational, and online, prevention strategies and anti-doping campaigns.