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A Dynamic Approach to Brand Portfolio Audit and Brand Architecture Strategy
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0002-1540-2657
2020 (English)In: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 32, no 4Article in journal (Refereed) Accepted
Place, publisher, year, edition, pages
2020. Vol. 32, no 4
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Economics and Business
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URN: urn:nbn:se:lnu:diva-89959OAI: oai:DiVA.org:lnu-89959DiVA, id: diva2:1368665
Available from: 2019-11-07 Created: 2019-11-07 Last updated: 2019-12-06

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Rodrigues, Clarinda

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CiteExportLink to record
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