In this chapter, we do a minor close reading of the concept “the other within” (TOW) with the purpose to delineate potential conceptual advancement (MacInnis. J Marketing, 75(4), 136–154; 2018) that TOW as a specific form of entrepreneurial agency for subsistence entrepreneurs bring to entrepreneurship studies in general and subsistence entrepreneurship studies in particular. TOW is here elaborated conceptually upon as an entrepreneurial agency practiced subtly, on-going and insistently in everyday life by entrepreneurs embedded in more constraints (real and/or perceived) relative to the average entrepreneur. Our point of departure is the work of Michel de Certeau (The Practice of Everyday Life, 1988/1984; originally published 1974 as Arts de faire), from which we proceed toward the few other authors who have explicitly used TOW as a concept. After having derived central properties of the proposed conceptual construct (TOW) out of these texts, we sum up the core characteristics for the other within as a specific agency for subsistence entrepreneurs, a form of entrepreneurial agency practiced by necessity due to constraints and limitations imposed upon subsistence entrepreneurs out of their control.