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Aiming for a greener future: a study of green marketing strategies and subjective firm performance
Hultman, Paulina
Helsingborg Arena and Scen AB, Sweden.
Sattari, Setayesh
Linnaeus University, School of Business and Economics, Department of Marketing.
ORCID iD:
0000-0001-8392-5428
2019 (English)
In:
Presented at the 2019 AMA Summer Academic Conference, Chicago, USA, August 9-11, 2019, American Marketing Association, 2019
Conference paper, Poster (with or without abstract) (Refereed)
Place, publisher, year, edition, pages
American Marketing Association, 2019.
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN:
urn:nbn:se:lnu:diva-95544
OAI: oai:DiVA.org:lnu-95544
DiVA, id:
diva2:1435495
Conference
2019 AMA Summer Academic Conference, Chicago, USA, August 9-11, 2019
Available from:
2020-06-05
Created:
2020-06-05
Last updated:
2020-06-09
Bibliographically approved
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Sattari, Setayesh
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ieee
modern-language-association-8th-edition
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modern-language-association-8th-edition
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de-DE
en-GB
en-US
fi-FI
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nn-NB
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fi-FI
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