During 2019 the author of this report, Clara Löfvenhamn, noticed an increasing number of posts in social media where people, mainly entrepreneurs, claiming that they had left the ”hamster wheel”, mening traditional salaried employment, for something else that is far better. This study is done in two parts, the first one is investigating the trend in social media of leaving the so called hamster wheel. By analyzing 103 posts on Instagram with a narrative analyzing method the conclusion is that there are four ways of doing this: downshifting, investing, becoming an entrepreneur or just to take a break from work. The stories told about this phenomen tells us that traditional employment is stressful, controlled and inhibited while this life outside the ”hamster wheel” is free, whealthier and better. The second part of the report consists of semi-structured qualitative interviews with entrepreneurs who claims that they are living beyond the ”hamster wheel”. How can we undertsand their way of living and working? By using life form analyze combined with Goffmans theories about appearence and interpretation we can see that these stories are far more complex than firsts meets the eye. These entrepreneurs do not live in the same life form and their motives and interpretations of this free way of living and working is existential, in some ways idealized. Some of them are using it as a sales pitch but most of them it is also describing this as a new, future way of living and working. Which inspired the name of the report: Working 9-5, that ain’t no way to make a living.