In this chapter we take a cultural interpretative perspective on passion and entrepreneurship to explore how passions are discovered in becoming an embodied entrepreneur as part of community. Taking the view that an entrepreneur is always already part of her social networks, passions emerge as an affective response to market uncertainties. In our analysis we trace the repetitive and culture-producing aspects of ritualistic play of Werewolf social game as meaningful building of tech start-up community cultures. Through exploration of the repetitive game cycles, we highlight the role of game design in facilitating a spatial arrangement of conferences and networks as lived-spaces for becoming entrepreneurs through which a community emerges. The werewolf gaming present cyclical opportunities for the normalization of affective responses and offer embodied alternatives to the calculative or self-regulating roles of the conventional strategic risk-taker passions. Furthermore, we find that passions emerge in the game play as response to game design rather than are directed by the goal of winning.