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Supply chain analysis of farm-to-restaurant sales: A comparative study in Vancouver and Christchurch
Acsenda School of Management, Canada.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. University of Canterbury, New Zealand;University of Oulu, Finland.ORCID iD: 0000-0002-7734-4587
University of Canterbury, New Zealand.
2018 (English)In: Case Studies in Food Retailing and Distribution / [ed] John Byrom, Dominic Medway, Elsevier, 2018, p. 87-104Chapter in book (Other academic)
Abstract [en]

The primary objective of this study was to assess the barriers to, and opportunities for, farm-to-restaurant sales. The study was conducted in Vancouver (Canada) and Christchurch (New Zealand). Semistructured interviews with local farmers and/or farmers’ market vendors found that farmers and/or farmers’ market vendors are motivated to sell locally due to personal satisfaction, product appreciation, and higher prices. The study also indicated that social networks are vital to farmers and/or farmers’ market vendors for selling local foods to restaurants. Interviews revealed that there were higher production and delivery costs for farmers and/or farmers’ market vendors in most of the value chain for selling products directly to restaurants. However, farmers and/or farmers’ market vendors can offset their production and delivery costs for direct market sales to restaurants by receiving price premiums. The major implication of the findings is that farmers and/or farmers’ market vendors need to increase their communication (information flow) and interaction with restaurants to create better market access for local foods, but that they require greater time inputs.

Place, publisher, year, edition, pages
Elsevier, 2018. p. 87-104
Series
Consumer Science and Strategic Marketing
Keywords [en]
Direct marketing, Farmers, Local foods, Purchasing, Restaurants, Supply chain
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-99402DOI: 10.1016/B978-0-08-102037-1.00007-4Scopus ID: 2-s2.0-85080804823ISBN: 9780081020371 (print)ISBN: 9780081020388 (electronic)OAI: oai:DiVA.org:lnu-99402DiVA, id: diva2:1507652
Available from: 2020-12-08 Created: 2020-12-08 Last updated: 2022-11-17Bibliographically approved

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Hall, C. Michael

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • text
  • asciidoc
  • rtf