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Alternative marketing approaches for entrepreneurs
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2018 (English)Book (Other academic)
Abstract [en]

Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Björn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures.

Place, publisher, year, edition, pages
Cheltenham: Edward Elgar Publishing, 2018. , p. 303p. 1-303
National Category
Economics and Business
Research subject
Economy
Identifiers
URN: urn:nbn:se:lnu:diva-99397DOI: 10.4337/9781786438959Scopus ID: 2-s2.0-85072687652Libris ID: 22548997ISBN: 9781786438959 (print)ISBN: 9781786438942 (print)OAI: oai:DiVA.org:lnu-99397DiVA, id: diva2:1507657
Available from: 2020-12-08 Created: 2020-12-08 Last updated: 2020-12-08Bibliographically approved

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Bjerke, Björn

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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