Author of this article uses symbolic interactionism, social psychology and psychoanalysis to analyze modernization and demodernization phenomena. Due to application of Mead’s symbolic interactionism, Author manifests how the dominance of the Generalized Other is present in the both phenomena. Author argues that in the process of modernization Super-Ego is being invested into modern institutions as the Otherness. This Otherness functions in the forms of automatisms and "recursions in the past" that postcolonial societies often demonstrate at the margins of modernity. © 2017 Foundation for Good Politics.