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Girl bosses, punk poodles, and pink smoothies: Girlhood as Enterprising Femininity
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.ORCID iD: 0000-0001-8521-2448
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2021 (English)In: Gender, Work and Organization, ISSN 0968-6673, E-ISSN 1468-0432, Vol. 28, no 1, p. 416-438Article in journal (Refereed) Published
Sustainable development
SDG 5: Achieve gender equality and empower all women and girls
Abstract [en]

The purpose of this paper is to add to the broader field of feminist organization and entrepreneurship scholarship by introducing and theorizing girlhood as a distinct enterprising femininity. More specifically, we investigate how girlhood, now enjoying a prominent role in commercial culture, impacts the relationship between enterprising self and femininity due to girlhood's many non-entrepreneurial features. We draw on the scholarship from the field of cultural studies to present the core politico-aesthetical categories, used to express girlhood as a distinct form of femininity. Empirically, we present and analyze an illustrative case of two large women-only professional networks that use girlhood and enterprising as their core message to their audiences. Our contributions render visible and provide a theoretical framework for studying girlhood as enterprising femininity, and add to the theorization of gendered and intersectional tensions and struggles between the market pressures to conform to the prevailing ideals of individualized success and the political ambition to challenge the status quo. More so, our theorization of girlhood as enterprising femininity allows us to raise question of what facets of femininity remain excluded - and thus in need of further theorization and critical feminist interventions - within the economic domain.

Place, publisher, year, edition, pages
John Wiley & Sons, 2021. Vol. 28, no 1, p. 416-438
Keywords [en]
aesthetics, enterprising self, influencers, girlhood, professional femininity
National Category
Gender Studies Economics and Business
Research subject
Social Sciences, Gender Studies; Economy
Identifiers
URN: urn:nbn:se:lnu:diva-99966DOI: 10.1111/gwao.12582ISI: 000593108900001Scopus ID: 2-s2.0-85096833898Local ID: 2020OAI: oai:DiVA.org:lnu-99966DiVA, id: diva2:1517705
Available from: 2021-01-14 Created: 2021-01-14 Last updated: 2022-05-24Bibliographically approved

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Alexandersson, AnnaKalonaityte, Viktorija

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