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Omnichannel Retail and Business Model Transformation
Linnaeus University, Faculty of Technology, Department of Informatics. (Information Management; Digital Transformation)
Linnaeus University, Faculty of Technology, Department of Informatics. (Information Management; Digital Transformation)
Linnaeus University, Faculty of Technology, Department of Informatics. (Information Management)ORCID iD: 0000-0002-3670-6537
2021 (English)In: 2020: Proceedings of the 2nd Linnaeus Student Conference on Information Technology: The Impact of Information Technology on Society / [ed] Soumitra Chowdhury; Ali Hamidi; Niki Chatzipanagiotou; Anita Mirijamdotter, Linnaeus University Press , 2021Conference paper, Published paper (Refereed)
Abstract [en]

Due to new technological developments and the ongoing digitalization, the traditional retail sector is currently exposed to major challenges. Digital Retail started with the development of e-commerce, when online companies,such as Amazon, began selling products online. These major online global players are still growing much faster than their smaller European retail competitors. As the absorption of buying power through online retailers, is dominated by global players based in Asia (Alibaba, Rakuten) and the United States (Amazon, eBay), Europe is experiencing a loss in revenue.

In this highly competitive market, traditional European brick-and-mortar retailers face hard challenges. However, studies show that most customers currently do not prefer pure online retailers, but a hybrid model, since traditional stores provide them with the opportunity to experience products and to receive personal advice from experts. This paper is a contribution to on-going research on the business model transition to include digital channels in traditional retail companies and to integrate various channels that support and streamline personal customer requirements. Thus, the paper explores challenges and opportunities for omnichannel management in the digital retail industry.

Place, publisher, year, edition, pages
Linnaeus University Press , 2021.
National Category
Information Systems
Research subject
Computer and Information Sciences Computer Science, Information Systems
Identifiers
URN: urn:nbn:se:lnu:diva-101030DOI: 10.15626/lscit2020.05ISBN: 978-91-89283-51-0 (electronic)OAI: oai:DiVA.org:lnu-101030DiVA, id: diva2:1526472
Conference
The 2nd Linnaeus Student Conference on Information Technology, 24-25 september, 2020
Projects
The Marie Sklodowska-Curie Training Network PERFORM
Funder
EU, Horizon 2020, 765395Available from: 2021-02-08 Created: 2021-02-08 Last updated: 2021-02-15Bibliographically approved

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Allagiannis, IoannisLohiya, AparnaMirijamdotter, Anita

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Citation style
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