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The Sandwich model workshop - an innovative integrated teaching approach for theory and practice-based knowledge in marketing
Linnaeus University, School of Business and Economics, Department of Marketing. (SCITS)ORCID iD: 0000-0003-0587-4543
2021 (English)In: Marketing Education Review, ISSN 1052-8008, E-ISSN 2153-9987, Vol. 31, no 2, p. 99-110Article in journal (Refereed) Published
Sustainable development
SDG 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
Abstract [en]

This paper presents the Sandwich model workshop, a novel approach that strengthens the integrated pedagogy of theory and practice. Designed to provide academic and industry knowledge in an experiential and layered manner, the workshop is an effort to mitigate previously experienced challenges where simultaneous exposure to theory and practice was not possible. The workshop is based on a cooperation and consensus-driven effort between teachers of the 2-year master’s program in Innovation in a Swedish university and local company partners. The prominent output is that students have an improved opportunity to reflect on the interplay between theory and practice and realize overlapping areas and underlying gaps. This experiential learning also brings teachers closer to industrial perspectives and corporate partners to theory-based perspectives and possibly future employees. The Sandwich model workshop contributes to the ongoing research on creating novel and innovative tools for bridging the gap between education and industry, a highlighted challenge in higher education. The main contribution of the paper is the template of the Sandwich model that educators can use to complement their efforts for enhancing the impact of experiential learning for students at higher education institutions.

Place, publisher, year, edition, pages
Taylor & Francis, 2021. Vol. 31, no 2, p. 99-110
Keywords [en]
Consumer behavior and innovation, Education-industry gap, Integrated teaching, Learning tools
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-101477DOI: 10.1080/10528008.2021.1875848Scopus ID: 2-s2.0-85099867455Local ID: 2021OAI: oai:DiVA.org:lnu-101477DiVA, id: diva2:1533963
Available from: 2021-03-04 Created: 2021-03-04 Last updated: 2021-11-10Bibliographically approved

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Billore, Soniya

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf