The use of private consultants in child protection investigations in Sweden is an evolving practice that occurs under the radar; it is not in the political agenda and it is obscure in relation to legislation. The aim of this article is to analyse the contextual forces, facilitators and intentions behind the ongoing implementation of privatisation in child protection investigations. For this article, both quantitative and qualitative data for the years 2013–2017 were obtained through a telephone questionnaire. Managers of 32 social services departments were interviewed. Statistical data of the year 2018 collected by the National Board of Health and Welfare was also included in the analysis. Applying a mixed-method design, the article shows that some prerequisites in legislation make it possible for privatisation to develop. There are societal changes that act as contextual forces, and there are structures in place from earlier stages of the development of privatisation that facilitate the new practice. Also, there are professional intentions that drive the process. The implementation of private consultants in child protection takes place during a period of high workload for social services. The article concludes with a discussion about the consequences for children and families of this new trend in privatisation.