This chapter focuses on servicescape in the context of physical servicescape and digital servicescape. It also highlights service and digital service. Within the framework of gamification, it is important to have an understanding for and knowledge of what is of importance when developing and providing services delivered in servicescapes, physical or digital, to customers. Hence, the focus also lies on co-creation between the three main stakeholders, the developer, the provider, and the customer. Finally, the chapter contains some suggestions built on previous research on the group of young elderly (age group 60 – 75), but that can be beneficial when working with other target groups.