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"Gör om min tråkiga rullstol": Framställningen och förekomsten av hbt-personer, invandrare och personer med funktionshinder i livsstilsmagasin
University of Kalmar, School of Communication and Design.
University of Kalmar, School of Communication and Design.
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
“Redo my boring wheelchair”  : The representation of HBT, immigrants and disabled in lifestyle magazines. (English)
Abstract [en]

The purpose of this thesis was to study how four swedish lifestyle magazines: Veckorevyn and Cosmopolitan for women, King and Café for men, represent three groups of people and how often these people appear in the magazines. These groups are HBT, homosexuals, bisexuals and transsexuals, disabled and immigrants. The years we studied were 2007 and 2008.

Our main questions were: How often do the three groups appear in the four magazines? How are the groups represented? In order to answer these questions we used a qualitative analysis. We used tools from semiotics, narratology and discourse. We also used a quantitative analysis in order to find out how often the groups appeared. 

We based our study on theories about representation, stereotypes, social construction, identity and masculinity. We chose these theories because the magazines used this to present their stories about the groups, in a social constructed world. These theories helped us to analyze our results and gave a deeper meaning to our conclusions.

Our results showed that all groups appear very little in the magazines. We found that all groups except for immigrants are stereotyped in well-known patterns. Disabled persons are often represented as heroes. We also found that HBT- persons often are stereotyped and appear in articles where sex and relationships is the main subject. Many of the immigrants are famous and they are portrayed as themselves and as “one of us”.

Place, publisher, year, edition, pages
2008. , p. 49
Keywords
Representation, stereotypes, social construction, gender, identity, masculinity, magazines, HBT, disabled, immigrants.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hik:diva-1229OAI: oai:DiVA.org:hik-1229DiVA, id: diva2:158856
Presentation
(English)
Uppsok
humaniora/teologi
Supervisors
Examiners
Available from: 2009-02-05 Created: 2009-02-04 Last updated: 2010-03-09Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf