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Omnichannel Transition Roadmap: A Business Model Perspective Emergent Research Forum (ERF)
Linnaeus University, Faculty of Technology, Department of Informatics.
2021 (English)In: Digital Innovation and Entrepreneurship (AMCIS 2021), Association for Information Systems (AIS) , 2021Conference paper, Published paper (Refereed)
Abstract [en]

Digitalization has changed the status quo of the retail industry and shows no sign of slowing down. The availability of cheap data and smartphone has further changed the retail landscape. Nowadays, shopping is not just about buying a product or service, rather it is about the whole customer journey and experience. The retailers are facing challenges with digitalization, although they have multiple channels to offer to customers, however, the retailers are struggling to synchronize physical and digital channels. This research-in-progress paper outlines our approach to eliminating the ambiguities regarding the term omnichannel in itself and offers retailers a guideline to successfully transition towards omnichannel with business model innovation. Business models and information systems play a crucial role in the implementation of the omnichannel approach as drivers and challenges are often technology and organizational related. With insights gained by thorough literature review and multiple case studies, we plan to provide a comprehensive understanding in the area of omnichannel transition.

Place, publisher, year, edition, pages
Association for Information Systems (AIS) , 2021.
Keywords [en]
Omnichannel transition, digitalization, retailing, business model
National Category
Business Administration Information Systems, Social aspects
Research subject
Computer and Information Sciences Computer Science, Information Systems
Identifiers
URN: urn:nbn:se:lnu:diva-106720ISI: 000672599801099Scopus ID: 2-s2.0-85118603199ISBN: 9781733632584 (print)OAI: oai:DiVA.org:lnu-106720DiVA, id: diva2:1590489
Conference
27th Annual Americas Conference on Information Systems (AMCIS), Digital, Aug 9-13, 2021
Available from: 2021-09-02 Created: 2021-09-02 Last updated: 2022-09-29Bibliographically approved

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Lohiya, Aparna

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf