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Understanding memorable tourism experiences and behavioural intentions of heritage tourists
Taylors Univ, Malaysia.ORCID iD: 0000-0001-7138-0280
Univ Oulu, Finland.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. Univ Oulu, Finland;Univ Canterbury, New Zealand;Univ Johannesburg, South Africa.ORCID iD: 0000-0002-7734-4587
Univ Oulu, Finland.
2021 (English)In: Journal of Destination Marketing & Management, ISSN 2212-571X, E-ISSN 2212-5752, Vol. 21, article id 100621Article in journal (Refereed) Published
Abstract [en]

This study aims to investigate the interplay of visitor engagement, authenticity, and destination image in driving revisit and electronic word of mouth (eWOM) intentions of heritage tourists through the mediating role of Memorable Tourism Experiences (MTE). The data for this research were collected from tourists in the UNESCOlisted heritage city of Kashan, Iran. Using a convergent parallel mixed methods approach, the study's findings highlighted the importance of MTE as a mediator of these interrelationships. The results also identified the positive direct and indirect effects of visitor engagement on revisit and eWOM intentions. The indirect effects of authenticity on revisit and eWOM intentions through MTE were also significant. The findings also showed the positive direct and indirect effects of destination image on eWOM intention, with the indirect effect on revisit intention being significant. The practical implications of the study and potential future directions for research are also discussed in the conclusion section.

Place, publisher, year, edition, pages
Elsevier, 2021. Vol. 21, article id 100621
Keywords [en]
Memorable tourism experiences (MTE), eWOM intention, Revisit intention, Heritage tourism, Destination image, Visitor engagement, Convergent parallel design
National Category
Economics and Business
Research subject
Tourism
Identifiers
URN: urn:nbn:se:lnu:diva-106789DOI: 10.1016/j.jdmm.2021.100621ISI: 000685441900008Scopus ID: 2-s2.0-85106521255Local ID: 2021OAI: oai:DiVA.org:lnu-106789DiVA, id: diva2:1590858
Available from: 2021-09-03 Created: 2021-09-03 Last updated: 2021-09-03Bibliographically approved

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Hall, C. Michael

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Rasoolimanesh, S. MostafaHall, C. Michael
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