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Social media and quality management: Exploring the connections
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.ORCID iD: 0000-0003-3310-305X
2021 (English)In: Key Challenges And Opportunities For Quality, Sustainability And Innovation In The Fourth Industrial Revolution: Quality And Service Management In The Fourth Industrial Revolution - Sustainability And Value Co-creation / [ed] Su Mi Dahlgaard-Park;Jens J Dahlgaard, World Scientific, 2021, p. 117-128Chapter in book (Refereed)
Abstract [en]

The purpose of this paper is to explore the connections between social media and quality management. Although the development of social media and web 2.0 has had a substantial impact on many management disciplines, the connections to quality management remain largely unexplored. The research question is: How do the advances in social media affect the theory and practice of quality management in industry and organisations? This paper is conceptual and is built on a review of research on social media marketing and management as well as quality management, and a conceptual analysis. Connections between quality management and social media marketing and management are identified and a framework is constructed. The research limitation is that this paper is conceptual and does not present any new empirical data. The implication is that it suggests a new framework for handling quality management and social media marketing and management built on previous research that will be useful for further studies. The framework developed in this paper will be useful for practitioners of quality management and/or social media marketing and management in clarifying the connections and implications of previous research. Although social media profoundly influence organisations and individuals alike, the amount of research on the connection of social media to quality management has hitherto been scant. © 2021 by World Scientific Publishing Co. Pte. Ltd.

Place, publisher, year, edition, pages
World Scientific, 2021. p. 117-128
Keywords [en]
Marketing, Quality management, Social media, Values, Web 2.0
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-107071DOI: 10.1142/9789811230356_0006Scopus ID: 2-s2.0-85109685891ISBN: 9789811230356 (print)OAI: oai:DiVA.org:lnu-107071DiVA, id: diva2:1596208
Available from: 2021-09-21 Created: 2021-09-21 Last updated: 2024-02-09Bibliographically approved

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Lagrosen, Stefan

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
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