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Content of the volume
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0003-0455-0643
2021 (English)In: Competitive International Strategy: Key Implementation Issues, Routledge, 2021, , p. 186p. 1-14Chapter in book (Other academic)
Abstract [en]

Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. This introduces a new competitive dynamic, influenced by actors in developed and emerging markets. The dynamic puts major demands on executives as they consider future moves that support strategic initiatives. The context of intensified global competition requires attention from practicing (and aspiring) leaders in international business organizations.

Drawing on contemporary research, Competitive International Strategy: Key Implementation Issues addresses international business strategy formulation and implementation in the global competitive market. It captures the essential strategy components by elaborating on the implementation of corporate integration and local responsiveness. This is considered a vital dichotomy in the development of international business strategies. Essential components include competition context, firm’s resources, strategy directions and competence, implementation issues, and competitiveness. The book includes several detailed company cases.

Bridging the strategy formulation and implementation is crucial for the ultimate success of international business firms. This book will be of great value to students at an advanced level, academics, and reflective practitioners in the fields of strategic management, leadership, and international business.

Place, publisher, year, edition, pages
Routledge, 2021. , p. 186p. 1-14
Series
Routledge Research in Strategic Management
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-107094DOI: 10.4324/9781003054733-1Scopus ID: 2-s2.0-85096270235ISBN: 9780367479824 (print)ISBN: 9781003054733 (electronic)OAI: oai:DiVA.org:lnu-107094DiVA, id: diva2:1596718
Available from: 2021-09-23 Created: 2021-09-23 Last updated: 2021-12-08Bibliographically approved

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Pehrsson, Anders

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf