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Implementation of international geographic expansion
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0003-0455-0643
2021 (English)In: Competitive International Strategy: Key Implementation Issues, Routledge, 2021, , p. 186p. 59-68Chapter in book (Other academic)
Abstract [en]

This chapter reveals changing patterns of competition in the telecommunications industry due to liberalization and technology innovations. Starting around 1980, governments in many countries took initiatives to liberalize the industry in order to move away from the dominance of monopolies and allow other firms to compete in markets for operations of telecommunications networks. The UK belonged to the forerunners and allowed entrant firms to challenge the previous monopoly. Among others, City of London Telecommunications (COLT) recognized the opportunity and developed a competitive international strategy relying on an innovative technology for fiber networks. This chapter analyzes the way in which COLT implemented the strategy under the influence of competition in the initial phase (1992-1996) and throughout the worldwide geographic expansion (1997-2019). The necessity of getting operating licenses and access to customers, and need for capital were the major barriers in the initial phase when COLT executed a strategy of customer responsiveness and exploited the network advantage. During the worldwide expansion, COLT broadened its range of services and strived towards standardization. The barriers of getting licenses and financing the expansion remained. The necessity of low costs became another major barrier because price competition became intensive. 

Place, publisher, year, edition, pages
Routledge, 2021. , p. 186p. 59-68
Series
Routledge Research in Strategic Management
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-107097DOI: 10.4324/9781003054733-6Scopus ID: 2-s2.0-85096260964ISBN: 9780367479824 (print)ISBN: 9781003054733 (electronic)OAI: oai:DiVA.org:lnu-107097DiVA, id: diva2:1596727
Available from: 2021-09-23 Created: 2021-09-23 Last updated: 2021-12-08Bibliographically approved

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Pehrsson, Anders

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf